Springfield Cardinals

Director of Market Development Jobs at Springfield Cardinals

Sample Director of Market Development Job Description

Director of Market Development

Summary of Responsibilities:

The Director of Market Development will renew and sell corporate partnerships through existing inventory and create new programs to assist in the process. This position is responsible for providing a growth strategy that identifies and develops new market opportunities for Springfield Cardinals baseball. The Director of Market Development will help build and manage the organization's brand and participate in all aspects of communications to bring in corporate partnerships. The Director will report directly to the General Manger, and will be evaluated based on the net revenue of the team. The Director must be available to work nights, weekends, and holidays as scheduled.

Essential Functions of the Job:

  • Responsible for maintaining current accounts sponsorships and suites
  • Responsible for selling new accounts sponsorship, premium groups and suites
  • Responsible for generating and contacting new leads
  • Responsible for representing organization at various events
  • Additional responsibilities as assigned to assist in the success of the Sales/Marketing department and the organization
  • Responsible for creating new sales programs, inventory and revenue generating activities

Education and Experience Required:

  • Bachelor's Degree in Business, Marketing, Sports Management or related field; or a combination of experience and education
  • 4-5+ years of experience in corporate sales and marketing
  • 4+ years of experience managing staff
  • 5+ years of selling experience

Education and Experience Preferred:

  • Bachelor's Degree in Communications, Marketing, or related field; or combination of years of experience and education
  • 2+ years of experience in athletics and/or sports communications
  • 2+ years of experience in sports media, preferably baseball
  • 2+ years of experience administering and developing social media accounts, websites, and social media marketing
  • 2+ years of experience communicating with media outlets
  • 2+ years of experience working in public relations or in a media outlet

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